Are your customers happy with your mobile business?
Mobile businesses have a lot of appeal – lower overhead start-up, major flexibility, even create solutions that brick-and-mortar businesses would struggle to solve. However, there are some unique challenges as well. Having a plan in place to ensure you’re not only aware of them but actively learning from them helps ensure the success of your business in the long run.
Your customers should be able to find you even when you’re on the go.
It’s kind of obvious that if your customers can’t find you, they can’t pay you. If you’re not a mobile business that goes door-to-door to customers, then making sure your location is easy to find on the fly is incredibly important. That information being up-to-date can be the difference between new customers or bad online reviews as well if someone finds your Tuesday location, drives all the way there, and discovers you’re nowhere to be seen.
Your location needs to be appealing to your customers.
You may love the facilities, location and even the view of a good foot traffic location, but if your customers aren’t happy with it, you’ve got a problem. You know you can’t just park anywhere either, so making sure if you’re paying for a spot that it’s worth it not only reflects in your bottom line but also in your customer’s’ opinions of your business. That of course also influences the likelihood they will to encourage others to come find you! However, you can’t ever rely on people to tell you what’s wrong. It’s your job as a business to gain insight into how your business is perceived and fix things as quickly as you can.
Regulations for mobile businesses can be strict.
Another challenge for mobile businesses is ensuring no matter the weather, location, and day of the week, that you are always following laws you’re required to. For example, in L.A. a food truck must be parked within 200 feet of a bathroom facility if it will be at that location for more than an hour. If you handle food, you also know that an infraction in food safety can cost you your entire business, so if you aren’t 100% sure your employees follow guidelines perfectly, that’s quite the gamble.
Get all the answers you need to succeed in one place.
Relying on feedback from customers is never a solid game plan, since very few ever give feedback directly to you, but they will still look elsewhere if they’re unhappy. Mobile businesses are very unique, and many Secret Shopper programs simply don’t have the technology, skill or knowledge to handle them. However because they’re so unique, it’s more needed than ever.
Using skills formed for years of private investigations, mixed with cutting-edge technology that makes reports and analytics a breeze even for people who aren’t particularly tech-savvy, we will help you figure out everything from if a shopper is able to find you with ease, even if you make last-minute schedule changes. We’ll get to the bottom of underperforming locations. We will even monitor employees or place cameras at any location you need to see more closely.
We’ll get you the answers to the questions you may have, and even better, often we get you answers to things you didn’t even know to ask. With real-time monitoring you can access easily from your laptop or tablet, you’ll know when there’s a problem, and even better, what it is. We even have custom report options if you have a unique service with new challenges, and we’ll help you get what you need to ensure your business always succeeds.